SEO stands for Search Engine Optimization. In a nutshell, it’s the set of practices that an individual or business uses to get more organic traffic through search engines, like Google or Bing.
As you can tell, the definition is pretty vague. That’s a testament to the fact that SEO can be done in several ways, and has changed dramatically over the last couple of decades. Despite this broad description, all branches of SEO share a common goal: helping you engage with an audience.
As we’ve just discussed, SEO is very broad and can mean several things. For this reason, it’s difficult to highlight some specific ‘basics’. From personal experience, I would recommend you start with this first skill: keyword research.
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